For many business owners and executives, the challenge isn’t just having a good product or service; it’s making sure that their unique value is clear and impactful. As Vidl discovered, getting clarity isn’t about your product as you see it—it’s about sharpening the focus so your audience can truly understand the unique value you offer.
Maintaining focus and alignment can be a challenge, especially when founders are passionately involved in different facets of the company. This was the case for Vidl, a premium water bottle company founded by Rick and Stacie Fessler, whose mission goes beyond products—it’s about creating gifts that speak value into the lives of those who receive them.
Rick knows business and how to grow businesses, as the former owner of 120 AT&T retail stores nationwide. He and Stacie wanted to get razor sharp on effectively communicating their unique value.
The Challenge: Aligning Vision and Purpose Vidl has been in business since 2019, with Rick and Stacie pouring their passion into every aspect of the brand. Stacie mentioned, “Rick and I have been doing this for, what, five years now, and we tend to go in different directions.” Their passion drives the brand, but they wanted to showcase Vidl's unique value to three very different audiences.
The Solution: Instant Clarity for Moving Forward When Stacie and Rick partnered with Story on Purpose, they were seeking not only a compelling narrative but also a sense of clarity. The process was about more than just storytelling—it was about alignment. Stacie reflected on this experience: “I think it just gave us a clear mind of how we want to move forward with this.”
The Instant Clarity process helped Vidl focus their message and their mission to three customer segments; moms with active kids, real estate agents who give closing gifts to clients, and business owners who want a meaningful gift for their team members. Instead of diverging directions, they found a unified voice, one that represented both of their visions while staying true to the company’s core purpose. This alignment is key to ensuring that their storytelling is not only authentic but also impactful for their target audiences.
The Result: A Clear Path Forward For Stacie and Rick, the newfound clarity has been transformative on their business strategy and content strategy. Stacie shares how they gained confidence and direction—a belief that the company now had a clearer path forward, with a story that speaks authentically to those unique customer profiles.
Vidl’s journey demonstrates the value of taking a step back to clarify your story—especially in times of change or growth. By understanding and aligning on their unique value, Rick and Stacie were able to build a foundation that resonates not just with them but with every customer and stakeholder they aim to inspire.
At Story on Purpose, we help brands like Vidl find that focus, align their passions, and communicate their story authentically. If your business is at a crossroads or is ready to take that next big leap, finding clarity is often the key to unlocking your potential.
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