COSMOS CORPORATION

The Cosmos Corporation asked us to create a Legacy video to ensure the values and vision of founder Don Kassebaum and his four sons would live on as he passed the torch to the next generation of leadership.

OVERVIEW

The Cosmos executive team understood that their longterm success as an organization has been built on the values and sense of purpose founder Don Kassebaum brought to the business. Don's work ethic, values and personal dedication to a purposeful mission positively impacted every aspect of Cosmos from the way he lead the organization to the partnerships he created with key customers and vendors.

In order to maintain this important legacy that has been so integral to their success, Cosmos sought out Story on Purpose to create one of our Legacy films.

We captured a lifetime of challenges, triumphs and purpose through interviews with Don and Barb Kassebaum and their six children.

OUR WORK

Our storytellers worked with the family to identify the stories that would have the most impact on third-generation family members and future Cosmos team members.

We identified key messages and audiences for the film that would support each of their business and family objectives then we built a storyboard, shot list, script and interview questions based on their priority messages and business goals.

THE RESULTS

The Cosmos Legacy is being used to build a sense of mission at Cosmos from the Kassebaum family to the boardroom to the factory floor.

The result of our pre-production work identifying the important business objectives is a film that Cosmos can use as a communication tool to support growth, sales teams and efficient manufacturing operations through a transfer of critical knowledge, values and culture that puts the entire team on the same page.

"The Cosmos Legacy" is an hour-long documentary broken into five chapters. Cosmos leadership has shown the video to the entire company and is using it as an onboarding tool for new team members. The Kassebaum family has shown the project at major family functions including Don Sr.’s 80th birthday—the results of which are not only the invaluable moments of family bonding and cohesion, but an improvement in inter- and cross-generational communication that is making a difference at the management level for the closely-held company.

"Cosmos Corporation has been blessed with growth over the past four decades and is now led by the third generation of the Kassebaum family. We needed a way to ensure future generations and team members understand the sacrifices and lessons that brought us to where we are today. The Legacy Project has had a profound impact furthering the mission of our family and our business."

See the full Cosmos Legacy Video.